The lives of the Zanacco’s family and the city of Vigevano have been intertwined for many generations. Giulio Zanacco, Jasmine Zanacco’s father, has been working in the footwear industry for over 40 years as CEO of a multinational footwear company. It is this intimate and close knit connection with the industry that led Jasmine to launch her eponymous brand, ZANACCO.
Although officially retired from duty, Signor Zanacco has been mentoring Jasmine, the creative force behind the ZANACCO brand, following her progress closely, inspiring her work, refining her skills and strengthening her drive. Signor Zanacco is the true inspiration behind Jasmine’s work.
ZANACCO’s creations are all manufactured in Vigevano, a beautiful rinascimental city, located 45 minutes drive from one of the fashion capitals of the world, Milano.
Vigevano’s contribution to the footwear industry goes as far back as the middle of the nineteen century. Conceived at artisan level, the footwear manufacturing of Vigevano, quickly developed within half a century into one of the strongest Italian industrial outputs. Exported all over the world, throughout the years, some of the most established and recognizable global luxury brands have, at one stage, manufactured their collections in or around the city of Vigevano.
Vigevano’s greatest industrial drive, as for almost the whole of Italy, coincided with the economic boom of the sixties. Italy was, once again, establishing itself around the world as the country of artisanship, luxury and elegance.
The sharp rise in internal demand and the exponential growth of exported goods won the city of Vigevano the title of “Calzolaio d’Italia” or “Shoemaker of Italy”.
As a testimony of the sheer quality that the Vigevano district continue to deliver, global brands like Ermenegildo Zegna, Bottega Veneta, Lanvin, Louboutin, Manolo Blanik to name a few, ensure their finest collections are all manufactured in the area.
Jasmine Zanacco has traveled all over the world and lived in some of the most exciting cities across the globe. Nevertheless, Jasmine decided to build her future where her earliest memories lay and everything begun just over thirty years ago. ZANACCO’s legacy with the city of Vigevano is now set to continue for years to come.
to be continued…
